(PPC) PAY PER CLICK & SOCIAL ADVERTISING
If you have a plumbing business, you can’t afford to ignore internet marketing tools like SEO optimization, social media advertising, and PPC for plumbers. The competition for customers in the plumbing industry is more intense than ever. Before you start a plumbing marketing campaign or hire a marketing company for professional plumbing marketing services, learn more about PPC and its potential to make your online marketing efforts more profitable and effective.
HOW DOES PAY PER CLICK (PPC) ADVERTISING WORK?
Pay-per-click (PPC) advertising is a business model in which companies bid to have advertisements placed amid the search results when potential customers search for certain keywords with their internet browser. The company buying the advertisement pays a set price according to their bid whenever someone clicks on the link.
PPC can be an economical approach to marketing because you only pay if someone visits your site based on the advertisement. However, PPC marketing, without careful planning and monitoring, can become less profitable. If the people that click on your ads are not a good fit for your plumbing service or if your website landing page fails to hook them, your PPC advertising dollars could go to waste.
PPC ADVERTISING STRATEGIES
Before you embark upon a PPC marketing strategy, you will need to plan ahead. For paid search engine marketing like Google ads, conduct keyword research to identify the keywords that draw the perfect potential customers. The keywords should match up with advertising copy that resonates with the segments of your audience that would use the keywords.
Banner ads and online display ads need to capture attention without irritating customers, lead the customers to consider and accept your message, and prompt decisive actions such as clicking on the link. One of the most valuable metrics of an online ad’s success is the click-through rate, an indicator of what percentage of the people who view a web page containing an ad eventually click on the ad.
ANALYTICS AND MONITORING OF PPC FOR PLUMBERS
Pay-per-click ads don’t always succeed. It is crucial to measure the cost-effectiveness of every ad you run and terminate or curtail advertisements that do not produce the click-through rate or sales you need.
Even if people are clicking on your ads, are they learning about your plumbing services, requesting quotes, and contacting your company? Does the engagement with your PPC ads translate into sales, and does the revenue from the sales make up for the advertising costs?
At Mammoth Marketing, we keep a close eye on the performance of your marketing campaigns, so you don’t spend money on unproductive advertising. You can pivot your strategy based on changes in the needs and preferences of your audience.
ELEMENTS OF A PPC MARKETING STRATEGY FOR PLUMBERS
Our Mammoth Marketing team gives you the tools, actionable data, and guidance to solve specific marketing problems. These elements could be core components of a comprehensive marketing campaign using the pay-per-click model. Streamline your PPC for plumbers marketing strategy today by reaching out.
GET THE MOST FROM PPC WITH MAMMOTH MARKETING
Mammoth Marketing puts a team of marketing managers, strategists, and specialists to work for you, with a focus on plumbing and an in-depth understanding of the plumbing business.
Don’t spend more than you have to for advertising or waste money on outdated, inefficient ad campaigns. The plumbing marketing experts at Mammoth Marketing can help you develop a marketing campaign that includes SEO for plumbing websites, retargeting for plumbing companies, and PPC for plumbers.