Don’t want to read? Watch the video instead!
Email is one of the oldest but most powerful elements you can have in play in your marketing. Don’t ignore it just because it’s been around for awhile.
The Inbox is Still Powerful
Email Doesn’t JUST Mean Email
Do What You Can to Collect Customer Emails!
- Integrate it into your sales process
- Offer a low cost (to you) freebie in exchange for it
- Ask for it on review after a service
- Run contests at events and have people use their email to enter
And that’s just a few. There are more and you can get really creative with the process.